ISSUES OF COUNTERFEIT AFFECT THE WAY YOU SELL COSMETICS ONLINE
The biggest concern for consumers when buying cosmetics online today is issues of counterfeit. This is why consumers are coy about buying cosmetic products from sellers they know nothing about. So before you establish yourself as a genuine seller of cosmetic products, you’ll have to do a lot to develop your reputation. Another challenge seller’s face when selling cosmetics online is that some customers send messages, claims, feedback and write reviews stating that the cosmetic they bought from you isn’t genuine, when the opposite is true. If many customers post such claims, your seller account could be suspended by those online marketplaces. Counterfeit is a big issue for both buyers and sellers.
FINDING SUPPLIES IS A BIG CHALLENGE WHEN LOOKING TO SELL COSMETICS ONLINE
For you to sell cosmetics, you have to find someone or a company to supply you those products. Mostly, you’ll source cosmetic products from wholesalers, distributors or directly from manufacturers. In the cosmetics business, brand relationships and reputation are critical. Brand owners are always hard at work to delight high-net-worth customers and to cultivate a feeling of exclusivity and quality – all that can be lost if they have no trust in people disseminating those cosmetic products. Therefore, you can’t go to a cosmetic brand and get them to accept you as a reseller. You must demonstrate all the characteristics that showcase that you are a great seller and you can be trusted.
THE SELL COSMETICS CATEGORY IS HIGHLY REGULATED ON AMAZON
Getting your cosmetic products listed in the beauty category is hard. You must get permission from Amazon to sell products that fall into that category. Amazon may even require you to present evidence that you source cosmetic products from renowned manufacturers, wholesalers or distributors. However, if you’re a popular cosmetics reseller, it won’t be hard to get approved. You’ll only need to fill out a certain form and Amazon will then do its research to corroborate the information you’ve provided. All this is so that they are 100% sure that the products you’ll be selling on their platform are genuine. In fact, to separate the serious sellers from jokers, Amazon has slapped a $1500 fee for any new seller that wants to sell cosmetic products on their platform.
WHEN LOOKING TO SELL COSMETICS ONLINE, YOU’LL FACE CHALLENGES OF STORAGE AND HANDLING
Cosmetic products present challenges regarding storage and handling. The reason is that most cosmetics come in liquids, gels, creams, as well as other non-solids. Some have shorter shelf lives. Others go bad easily when not stored in the right conditions. Still, some are presented in delicate packages that can get damaged easily, while others may leak. These products need special attention, and so, this will present challenges for small cosmetic businesses.
SHIPPING IS ONE OF THE BIGGEST CHALLENGES WHEN LOOKING TO SELL COSMETICS ONLINE
Order fulfillment is one of the greatest challenges of selling anything online. Products may get damaged in the course of shipping, or the wrong order may be delivered to a customer. That’s why it’s a good idea to use a reputable shipping company when selling cosmetics online.
The challenges of selling cosmetics online are numerous. While the market is huge, you may be unable to start this kind of business due to these challenges. However, if you manage to get through them, the growth of your business can be exponential.